Marketing for Creators and Influencers
Victor A. Barger · First Edition
Unit 1: The Creator’s World
Chapter 1: The Creator Economy
Chapter 2: Marketing from the Creator’s Perspective
Chapter 3: The Creator as Entrepreneur
Chapter 4: Platform Ecosystems
Unit 1 Review and Milestone 1
Unit 2: Personal Brand Strategy
Chapter 5: Understanding Audiences
Chapter 6: Finding Your Niche
Chapter 7: Defining the Personal Brand
Chapter 8: Managing the Brand Over Time
Unit 2 Review and Milestone 2
Unit 3: Content Strategy
Chapter 9: Content Strategy
Chapter 10: Creating Unique Content
Chapter 11: Sustainable Production
Chapter 12: Discoverability
Unit 3 Review and Milestone 3
Unit 4: Cultivating Audience and Community
Chapter 13: From Audience to Community
Chapter 14: Direct Engagement
Chapter 15: Owning Your Audience
Chapter 16: Analytics and Measurement
Unit 4 Review and Milestone 4
Unit 5: Monetization and Partnerships
Chapter 17: Monetization Models
Chapter 18: Working with Brands
Chapter 19: Pricing, Negotiation, and Contracts
Chapter 20: Disclosure and Ethics
Unit 5 Review and Milestone 5
Unit 6: The Professional Creator
Chapter 21: Legal Foundations
Chapter 22: The Business Side
Chapter 23: Creator Safety and Wellbeing
Chapter 24: Creator Careers and What Comes Next
Unit 6 Review and Milestone 6
Marketing
for Creators
and Influencers
Victor A. Barger
1e
First Edition
creatortextbook.com